Since 2010, the company has been helping veterans of the Great Patriotic War annually with the help of employees – the transfer of food baskets.
2014 - an action for pupils of the orphanage "House of Hope" (Almaty): gifts from the Alina Paint brand for the New Year: books, toys, clothes, school supplies.
From 1.06.2014 to 1.09.2014, 1 tenge from each kilogram of Alina Paint paint products sold went in favor of tree planting in 18 major cities of Kazakhstan. Without increasing the price, trees were planted from their own net profit in 18 cities of the Republic of Kazakhstan following the results of the "Green Marathon" campaign.
On April 5, 2014, "Pure Motherland" – the Kazakhstan-wide eco-project of Alina Group, with the organizational support of Alma-Qala, pleased apple city with the planting of 100 new trees.
On August 28, 2015, the brands of the Alina Group of Companies – the republican ecological project "Clean Homeland" and the brand of paint and varnish products Alina Paint - once again did a good deed – supported the Eco-Project "This is the Yard". With the help of the allocated products, more than 10 courtyards and playgrounds were improved in Almaty.
On December 24, 2015, the Alina Paint brand of paint and varnish products fulfilled 226 wishes of young Kazakhstanis in a joint project with Kazpost JSC.
The Alina Group of Companies provided financial assistance to the residents of Arys in the amount of 15 million tenge. More than 22 tons of products were shipped from Almaty on July 10, 2019. Additional shipments sent from the branches of the Group of Companies in the cities of Shymkent, Kyzylorda and Taraz and accepted for further transfer by representatives of the National Chamber of Entrepreneurs of the Republic of Kazakhstan "Atameken". The total volume of products shipped amounted to more than 70 tons of dry building mixes for the restoration and decoration of destroyed houses. Additionally, the Company shipped products of the first Kazakhstani brand of eco-friendly household chemicals Doctor Green.
On May 1, 2019, an action of the ecological movement "Clean Homeland" was held in Almaty, on the Ili River coast for the 16th time. More than 400 employees of the Alina Group of Companies took part in the eco-campaign. The Company's volunteers cleared more than 10 km of the Ili coast and removed more than 5 KAMAZ trucks with household waste left by vacationers during the 2018 season.
The Alina Group of Companies provided assistance to a boarding school for children from low-income families in Almaty. The company's employees brought more than a ton of Alina Paint paint products for painting children's living rooms, classrooms, gym, dining room and recreational areas.
The video with the tears of the father of five children actively spread on social networks throughout the country. In the footage of the video, the man talks about his difficult situation: the roof of the house burned down, which was already dilapidated. Yuri Artykbayev was left in a desperate situation, having not found the support of the official to whom he turned for help. Employees of the Alina Group of Companies heard this request and decided to help. 50 bags of dry building mixes of the NASHI Brand and 100 liters of environmentally friendly paint "Alina Paint" were presented to Yuri and his extended family for home renovation!
Since 2020, the Company has been operating an internship institute for young professionals who want to gain practical work experience at a manufacturing enterprise. To date, more than 80 young people have completed an internship at Alina Group, and 10 of them have been hired by the Company.
Astana and Almaty Diocese – shipment of products of OUR brand of dry building mixes in the amount of 150,000 tenge
Foundation Center for Social Inclusive Programs - Wunder inclusion - Almaty city – shipment of Alina Paint brand products in the amount of 130,000 tenge
A special school for special children (autistic and other forms of diseases) Renaissance. Shipment of products of the NASHI, Alina Paint, Alinex brands in the amount of 122,600 tenge
RSE Almaty Choreographic School named after Seleznev shipment of Alina Paint brand products in the amount of 104,000 tenge
The charitable public fund for the protection of homeless animals "second life". South Kazakhstan Region, Shymkent city – shipment of laminate in the amount of 457,000 tenge
Charity organization Asarume (construction of residential complex for low-income families) - shipment of products of the brands NASHI, Alina Paint, Alinex in the amount of 1,800,000 tenge
SOS Children's village (orphanage in Nur Sultan), shipment of Alina Paint in the amount of 233,400 tenge
10 boarding school – shipment of OUR products, Alina Paint, AlinEX in the amount of 293,000 tenge
1 boarding school - shipment of OUR products, Alina Paint in the amount of 103,000 tenge
Purchase of 1100 antiepidemic suits to doctors in Almaty transfer of funds in the amount of more than 10 000 000 tenge
Transfer of Doctor Green products in the amount of 250,000 tenge for the public fund "Mercy" Aruzhan Sain
In 2023, the Company implemented the social photo project "Romance of production", which draws public attention to raising the status of working professions.
Alina Group acted as the general partner of the Charity Ball 2024, allocating a grant for the development of the Center for Social Inclusive Programs in the amount of 5 million tenge.
The company provided assistance to regions affected by spring floods in the North, South, and Central areas of the country. The aid included gloves, sandbags for dam construction, and building materials requested by the victims for home restoration.
Employees of the company offered charitable support to veterans of the Great Patriotic War. On May 9, veterans received food baskets from Alina Group.
Throughout the year, more than 10 informational tours were conducted for students at the SSS plant in Almaty. The total number of visitors to the ALinEX factory exceeded 340 students.
The brand NASHI became the sponsor of football kits for the amateur football team of the Almaty region.
The company donated school supplies to children at a Karaganda boarding school for visually impaired children ahead of the new academic year.
Thirty-two gifts were handed out to 32 orphans from Almaty Boarding School No. 1 to mark the start of the school year.
Alina Group employees donated books to the Teplo Charity foundation as part of the "Give a Book a Second Life" campaign. The event was supported by the "Book City" bookstore chain.
In March-April 2024 the company helps the regions of Kazakhstan affected by flooding with construction and finishing materials, money and materials for dam construction.
In April 2024, Clean Homeland - more than 500 employees of Alina Group, Almaty, cleaned 17 kilometers of the Beskainar Clove of rubbish. 4 similar campaigns were carried out at Alina's logistics centres.
In May 2024, the Alina Group team congratulated the veterans of the Great Patriotic War on the Victory Day and presented gifts in Aktobe, Taldykorgan, Astana, Semey, Shymkent, Karaganda and Almaty.
In May 2024 Alina’s employees honored the memory of the veterans of the Great Patriotic War with the annual “Immortal Regiment” campaign.
In June 2024, the specialized workshops and training classes of AlinEX were opened in 3 construction universities in Almaty.
In August 2024, the orphans of two orphanages (orphanage and orphanage for disabled children) in Almaty received gifts by the beginning of the school year.
In September 2024, Alina Group’s employees donate books to the Teplo Charity Fund as part of the “Give a book a second life” campaign. The campaign was supported by Knizhniy Gorod bookstore center.
In December 2024, the third annual Charity Ball was held at the Almaty Reception House, where Alina Group acted as a general partner and donated 5 million tenge for the development of inclusive and socio-cultural startups.
During the year, more than 20 information tours were organized for students and partners to CCC production in Almaty. The total number of guests at the ALinEX plant amounted to more than 470 people
In December 2024 - Children from the remote populated locality called Velikhovka received gifts from employees of the branch in Aktobe
In December 2024, as part of the “Give Magic to Children” campaign, 105 New Year's gifts for children from the two orphanages “Zhanuya” and “Dom Malyutki” were presented by ALinEX employees to the children who were left by fate without parental warmth.
In 2025, Alina Group provided assistance to more than 50 schools, religious organizations, and people facing difficult life circumstances by donating products from its brands.
In 2025, Alina Group employees donated 25 birdhouses and 30 picnic pallets to the Almaty Zoo, all painted with eco-friendly Alina Paint products.
In 2025, more than 15 information tours were organized for guests from schools, universities, business communities, and Alina Group partners.
On March 11, 2025, Alina Group specialists delivered a series of guest lectures at NARXOZ, one of the country's leading universities.
On April 21 and September 28, 2025, Alina Group acted as a sponsor of the Almaty Half Marathon. Thirty company employees completed the race and received medals, while the НАШИ brand sponsored prizes for 10,000 participants.
Alina Paint, the company's paint and coatings brand, donated paint to the German State Drama Theatre to renovate its auditorium and stage. In appreciation, the theatre invited 50 children of Alina Group employees to attend the children's performance Puss in Boots.
On August 26, 2025, the Norma brand supported the youngest star of the Kazakhstani internet. The family of the toddler who went viral running away from geese with a Norma bucket received 100 liters of paint from Alina Group.
On September 29, 2025, Alina Group invested KZT 3,750,000 in the landscaping of Taraz. With the participation of company volunteers and employees, 450 seedlings of broadleaf poplar, catalpa, and ash trees were planted, with another 200 seedlings scheduled to be planted by the end of September.
Alina Group, together with the НАШИ brand, sponsored all sporting events featuring athletes from the B. Kabulov Karate Federation, as well as residents of the Almaty Legion basketball club.
On December 4, 2025, Alina Group made the dream of a 100-year-old World War II veteran come true by giving him the opportunity to see his beloved city of Almaty from above at night.
On December 12, 2025, as part of the annual Give Children a Little Magic initiative, more than 70 children from the Association of Parents of Children with Disabilities received New Year gifts.
On July 17, 2026, the Alina Paint brand supported a meaningful initiative by activists, bloggers, and artists from Kazakhstan and Kyrgyzstan by donating vibrant paints to the Children's Surgical Center in Almaty.
In June–July 2026, the Decorex brand supported the urbanist community and a series of premiere screenings of the film Third Places, a project by Kezdesukhana.
